Braveheart Beer announces POW/MIA beer coming

| July 7, 2018

We just got word that Braveheart Brewing, LLC has announced that their POW/MIA beer is coming soon. They’ve promised that a percentage of their profits will be donated to the National League of POW/MIA Families.

Category: Support the troops

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Mick

FREEDOM!!!

(someone was bound to say it; might as well be me)

AW1Ed

See what you did there, Mick.
*grin*

AW1Ed

Not a lot of info on their book-of-the-face page. They offer two other brews, Intrepid Hero and Frogman, and they claim they support The Intrepid Fallen Heroes Fund and Seal Family. How much support isn’t mentioned.

Maybe their heart’s in the right place, but to me this smacks of a marketing ploy to use a military association to sell a product, and the military members on the product paid for that association in pain, blood and death.

I’ll not be purchasing any.

26Limabeans

I have that same gut feeling.
Show me the numbers.

Jeff LPH 3, 63-66

I keep getting appeal letters from wounded warriors for moola shmoola donations but they go into the shredder after I found out a couple of years ago that a portion of the funds they receive went to lavish getaways.

3/10/MED/b

Same here.

Club Manager, USA ret.

Jeff LPH, you don’t know the half of it. I checked their IRS non-profit form and the salaries were astounding. Then someone bad mouthed them in a MOAA communication and MOAA got their panties in a wad and told all newsletter editors not to bad mouth Wounded Warrior. So I checked the MOAA IRS document and found the retired 2 or 3 star was paying himself over $500,000 a year plus bennies. That was when I ended my relationship with MOAA.

Mason

Pretty much all charities are like that. I admire the charities that actually funnel most of their money to their cause.

For instance, I’ve worked many disaster scenes and can attest to the hard work of the Salvation Army. They don’t spend half their donations soliciting more donations or paying exorbitant executive salaries. It shows in their work.

A lot of these “charities” spend 70%+ (some spend more than 90%) of their donations on professional solicitors who call people for more donations. Disgusting.

OWB

So they are pretty much just like all the gubmint programs which supposedly “help” people but the people they help are mostly those who create and maintain the program?

jonp

Wounded Warriors are a marketing machine apparently designed to provide a great living to it’s Board of Directors. I give nothing to that outfit.
Team Rubicon https://teamrubiconusa.org/
does great work.

Green Thumb

I left MOAA a few years back as well.

They were taking broad positions on issues without consulting the rank and file membership.

MOAA supports across the board discharge upgrades for the “PTSD” and other issues.

Fuck that.

Dave Hardin

Stop stealing my thunder !

Phuck em, I’d have more respect if they just make a good beer and quietly donated to whatever.

Reeks of Starbucks attention sluts.

“Pimping POWs” should be the name.

Club Manager, USA ret.

My thought exactly.

Bob

I’m with Braveheart, we’re not a ploy. I’ve been running a mil/vet 501c3 for the last 10 years. I’m also a vet and our brewer is a vet. I get the skepticism but give us a chance. It took us a year just to get the beer into cans – lots of legal involved in beer. And we put our money were our mouth is by financing this by ourselves. Our non-profit organizations know were working hard at making this happen, we communicate with them regularly. Again, just give us the opportunity/time to make this happen. It’s the real deal.

26Limabeans

I like a good Pilsner. Reminds me of K-town.
Had one from Nite Owl brewery with eggs this morning.

IDC SARC

The idea of beer cans bearing the POW/MIA Logo occupying places less than solemn,strewn about, and eventually consigned to trash receptacles is…. unappealing.

Green Thumb

Word.

2/17 Air Cav

“What are you in for?”

“DWI. I was drinking POW Beer.”

backwave@pwless.net

PTSD Beer anyone?

timactual

Just what America needs, another “craft” beer. No, thanks. Probably tastes like “Billy Beer”, anyway.

Sparks

The notion of drunks hoisting these while regaling the bar with their phony war stories makes my bile rise. I say no, this is not the way to honor our POW and MIA brothers.

Instead of this marketing ploy, how about a simple public letter of intent and follow through, to donate a portion of company proceeds to worthwhile POW/MIA and veteran causes.

AW1Ed

Did watch*, Jonn, hence my “…heart’s in the right place…” comment. I don’t care for their marketing style, that’s all. Don’t think I’m alone, either.

*make it a point to view all attachments prior to commentating. don’t ask how I learned that.

Green Thumb

Yeah.

I cannot speak to these individuals above, but I have seen my fair share of Vets making money off of other Vets and the public by in large.

So much so that I have developed a bad reputation in certain circles for avoiding Vets functions ans such. I am just sick of the game and hearing how everyone won the war themselves.

timactual

Amen. Somehow, being a member of a group of millions of people doesn’t make me feel particularly special. I do feel lucky and grateful that I survived the experience when many did not, and I will settle for that.

Dave Hardin

This is a Kickstarter “please fund me” project pimping out POWs and veterans in general for profit.

The fact that these two clowns are veterans, I reserve my skepticism because I have not seen a FOIA on either one of them, just makes it worse.

Phuck both of them and each an every person that buys this shit. Just a bunch of dinks than cant do the right thing with a healthy dose of STFU while they do it.

IDC SARC

“you Yefs”

I’m still just laughing that Yef has become part of the TAH lexicon.

AW1Ed

And it won’t stop here, either.

A Proud Infidel®™️

I can see it now, “We have a good thread going, I hope nobody Yefs it up!”.

Ex-PH2

Only Yef can Yef up anything.

There can be Only One Yef!!!!

AW1Ed

Again? OK…

A Proud Infidel®™

Some say that’s what happens with Keith Richards every time another Rock Musician dies!

IDC SARC

On the plains of hesitation lie the blackened bones of countless millions who at the dawn of victory lay down to rest, and in resting, Yeffed.

spd0302

I’m going to get yeffing nightmares from seeing so much yef

AW1Ed

“The Yef heard ’round the world.”

*grin*

2/17 Air Cav

Yefism.

Yefism is not an idea expressed in an obtuse or nonsensical way. That’s what I thought it was, but then I looked it up. Turns out that Yefism is a little known, quasi-religious sect. Yefism’s adherents, called Yefists, recognize multiple ranked deities. Supreme among Yefists is one. His name is Buffer.

A Proud Infidel®™️

Don’t forget the Sacred Floor Wax which has been rumored to cause visions when huffed.

jonp

Several breweries started by Vets out there and all give something to charities for our men and women in and out of uniform.
Railhouse here in NC is one.

jonp

Several breweries started by Vets out there and all give something to charities for our men and women in and out of uniform.
Railhouse here in NC is one.

I have no idea why everyone is getting their panties in a wad over this. A business started by Vets who are pledging a percent of profits to Vet Orgs is fine with me. I guess everyone here would rather frequent non-vet owned businesses that spit on Vets or give nothing.

Hondo

jonp: my issue is that I find the product’s name in exceptionally bad taste. The product’s name uses the sufferings of others to market their wares in hopes of turning a profit. To a lesser degree, the same is true of some of their other product names.

In fact, what they’re doing is quite similar to how the Brady crowd and Gifford’s “wonderful” husband operate re: gun control advocacy. They’re using the misery of others as a marketing tool. That bothers me.

Their donation of a share of the profits to vet causes is laudable. Change the name of the products and I might try them.

But with their current names – um, no.

My opinion; YMMV.

Green Thumb

I have seen a few too.

And they quickly morphed into a dick contest and name dropping of their board members. It became a “holier than thou” situation.

I am not saying that is what is occurring here, but I wont hold my breath.

Also, the other group that did this, their beer sucked. And I mean sucked bad. Not to mention it was WAY overpriced and each time you tossed a can, you read the name of a deceased KIA servicemen.

OWB

No, jonp, “everybody here would” most definitely NOT “rather frequent non-vet owed businesses that spit on Vets or give nothing.” As a vet who has literally been spit upon, I do not knowingly frequent places that figuratively spit on vets. And I am quite careful to keep up with which do and which do not. Probably not perfect at it, but I do pay attention.

Those rights we all stood up to protect apply also to us. I am free to buy or not buy any beer I want to. As do you.

Now, get off my lawn! Or at least bring over another couple of chairs.

2/17 Air Cav

Panties in a wad? No. The POW/MIA Beer strikes most of us as disrespectful. As for your guess that “everyone here would rather frequent non-vet owned businesses that spit on Vets or give nothing,” I’ll speak for myself. If a Veteran-owned business offers a good product or service, I’ll go with it. If it doesn’t, I’ll go elsewhere for the product or service. Similarly, if a business is known for disrespecting Veterans or law enforcement, I’ll find an alternative. This isn’t a tough call. Let me ask you one. If a Veteran-owned business does not give a percentage of its profits to Veteran causes of any type but a non-Veteran-owned business does, and you want the product or service both offer, which one do you choose?

timactual

This “dickweed” did watch the video. They are veterans using their veterans status to make a buck. Screw them, and screw you.

Ex-PH2

I don’t drink beer, so the only thing I see of interest is the aluminum can, which can be recycled for $1.00/lb at the local recycling shop.

Hondo

Gotta say that beer named “POW/MIA Beer” rubs me the wrong way too. I won’t be buying any.

A Proud Infidel®™️

While I’m all for fellow Vets starting their own businesses, I have to say that theming one of their products with POWs and MIAs does strike me as very crass.

2/17 Air Cav

I wonder if future plans there include KIA and WIA Beer. I think that the FUBAR Beer proposal was tabled.

Denise Williams

Dog Tag Brewing does a KIA-of a sorta. But, so far from what I’ve seen they are helping with awareness, honoring and fundraising for existing Gold Star initiatives. Example is a family I know that does a Scholarship in their son’s name. Another, they are currently working with another family that runs a outfitters camp for wounded vets to have an ongoing campaign to help support the camp and programs. If someone knows different about this brewery, please let me know.
https://www.dogtagbrewing.org

2/17 Air Cav

Denise. I certainly do not mean to disparage good done for GS or Veterans. I am confident no one else here does either. Instead, the objections arise solely from the naming of the brews, and that’s all. I don’t know whether there was some pre-naming marketing survey done but, if there was, I’d like to know what the Veterans’ responses were, if the comments here are representative of Veterans’ views of the names. Cheers.

Denise Williams

Air Cav,
I didn’t think you were disparaging, and I completely understand your objection to the name of the product. My comment was more of a request for opinions or knowledge of Dog Tag Brewing. My experience has been good, what I know has been good, but others may know different.

Like others have said, there is something…distasteful about it all, namely what do you do with a can once the contents have been consumed? Personally, I’d feel awfully weird about throwing a can with my sons name, or “POW MIA” on it in the recycle bin. But, that’s just me and to each his own.

Green Thumb

I know those dudes and they are good dudes.

Problem is in the competition for funds and their sole reliance on elitism. Point being, at one of their fundraisers, I kept hearing SF, SEAL, Ranger,Recon, etc. Over and over and over. Now keep in mind, many people there were Spec Op types, but the name dropping and dick swinging got old.

Actually, if I am not mistaken, that outfitter used to be for amputees and now it is for Spec Op dudes.

Denise Williams

Green Thumb
The outfitter I’m referring to is still for amputees, wounded, PTSD and they also do female veteran events. They run completely on volunteers and donations, and aren’t at all elitist.

If Jonn approves, here is a shameless plug. I love these people – Camp Hope, just outside Farmington Missouri

Green Thumb

Dog Tag is in Montana.

https://www.facebook.com/dogtagbrewing

As to Heroes for Horses: Used to be amputees.

https://www.heroesandhorses.org/

OWB

Part of the problem here may be a generational thing. Mores have changed a lot since many of us were trained in what was polite and what was disrespectful.

In this case, I am among those who find this use of the POW/MIA flag and sentiments to be distasteful. And it really doesn’t matter much to me that it is veterans who are using it, except that they should perhaps have know how offensive some of us would find it on a beer can. When you also consider the potential careless disregard for disposal of empty cans, it is particularly concerning for me.

Oh, well. Their decision to make, but I don’t have to like it.

5JC

Just going to say no.

FatCircles0311

I don’t like any for profit product charading around as charity whether veterans are doing it or not. It’s trashy and exploitative. This is no different.

old98z

A shout-out to Service Brewing who dedicate a portion of profits every year to a different charity helping veterans:
Service Brewing – Savannah Georgia
http://servicebrewing.com/giving-back
Started by a vet who employs vets and actively helping vets. I’m not affiliated, just meet the owner at a tasting, His “Groundpounder” is good stuff.

old98z

*met* the owner.
I humbly submit to the TAH Cataclysm of Insults the following: “Result of Cyclospora”

* “Symptoms of cyclospora include diarrhea and frequent, sometimes explosive bowel movements, according to the CDC.”

timactual

“Explosive”, eh? Probably causes the PTSD.

I had “Tabascospora” once. One fine day I managed to acquire 3 or 4 cans of my favorite C ration meal, Ham and Lima Beans, and consumed them with great gusto. Seasoned, of course, with two bottles (no joke) of Tabasco sauce.

Liftoff occurred about 3 AM. I was awakened from a sound sleep by rumblings as the countdown was at about 7. I somehow made it to the latrine by zero, just in time for ignition(and that’s exactly what it felt like). Liftoff was immediately after, as the explosive release of white-hot combustion products brought me, howling, to my feet. Literally.

I knew then, that something had malfunctioned, and I adjusted my wobbly trajectory towards the Med. Shed. There, the Bn. surgeon informed me that he could give me nothing for the pain, as he could not give a definite diagnosis; it may have been appendicitis or something else which contraindicated pain medication. He didn’t even examine me. I perforce stumbled back to my platoon and awaited results.
Sometimes I imagine that there is a doctor, somewhere, who amuses his friends with his war story about the dumbass grunt who woke him up to treat him for overconsumption of volatile substances.

I also imagine that John Kerry would have gotten a Purple Heart for this.

Dinotanker

timeactual,

That has to be funniest damned thing I have read in a LONG LONG time! Thanks for the Monday morning guffaw!

I avoided ham and lima beans like the plague, I was one of those oddballs that liked the C-ration Ham and Eggs.

I think Tabascospora needs to be included in the Physicians Desk Reference.

Thanks again!

Green Thumb

Word.

timactual

I live to serve.

ChipNASA

Here’s another little ditty for you. Not my experience but a good read. The Steakhouse Incident Now, I know that there is a lot of embellishment that occurs on this group and I am aware that a small number of things are perhaps sheer fabrication, but I have a story to tell that is the absolute truth. Funniest damn thing that has ever happened to me. A couple of weeks ago we decided to cruise out to Ryan’s Steakhouse for dinner. It was a Wednesday night which means that macaroni and beef was on the hot bar, indeed the only night of the week that it is served. Wednesday night is also kid’s night at Ryan’s, complete with Dizzy the Clown wandering from table to table entertaining the little bastards. It may seem that the events about to be told have little connection to those two circumstances, but all will be clear in a moment. We went through the line and placed our orders for the all-you-can-eat hot bar then sat down as far away from the front of the restaurant as possible in order to keep the density of kids down a bit. Then I started my move to the hot bar. Plate after plate of macaroni and beef were consumed that evening, I tell you — in all, four heaping plates of the pseudo-Italian ambrosia were shoved into my belly. I was sated. Perhaps a bit too much, however. I had not really been feeling well all day, what with a bit of gas and such. By the time I had eaten four overwhelmed plates of food, I was in real trouble. There was so much pressure on my diaphragm that I was having trouble breathing. At the same time, the downward pressure was building. At first, I thought it was only gas which could have been passed in batches right at the table without to much concern. Unfortunately, that was not to be. After a minute or so it was clear that I was dealing with explosive diarrhea. It’s amazing how grease can make its way through… Read more »

Dinotanker

Chip…

That’s…horrible!!!! LOL LOL

Good thing I don’t work in the food safety side of public health, Id never be able to take the family out to eat!

timactual

“What could I do but laugh”

Well done.

To misquote Nietsche, “What doesn’t kill you makes you laugh harder”.

ChipNASA

I will add it, edited that, the side effects of encountering some diseased posers is” Result of Cyclospora” * “Symptoms of cyclospora include diarrhea and frequent, sometimes explosive bowel movements, according to the CDC.”

2/17 Air Cav

jonp. You may have missed my question to you that I asked in a comment above. So, I’ll repeat it….

If a Veteran-owned business does not give a percentage of its profits to Veteran causes of any type but a non-Veteran-owned business does, and you want the product or service both offer, which one do you choose?

Denise Williams

Air Cav
I just had this dilemma this past weekend. In general, I support a veteran-owned business, but, as we all know from the TAH annals, just because someone is a veteran does not mean they are an honorable person and deserving of support. On the other side of that coin, I know a lot of very good, honorable people who never served in the military but now serve those who did.

I chose the non-veteran owned business for those exact reasons.

2/17 Air Cav

I am with that first para 100%, Denise. As for the other, makes sense to me.