Arrest of Jonathan Majors leads to the Army pulling the ‘Be All You Can Be’ advertisements

| March 27, 2023

Jonathan Majors appears as the on-screen narrator in the Army’s “Be All You Can Be” advertisements. However, he attracted a different kind of attention. Police responded to a call involving him and a 30-year-old woman. The woman had injuries on her head and on her neck. Police subsequently arrested Majors. The Army believes that suspects are innocent until proven guilty. However, they decided to pull the ads pending completion of the investigation related to this incident.

From the Army Times:

Jonathan Majors, who stars as the on-screen narrator in the first wave of “Be All You Can Be” advertisements, faces charges of assault, strangulation and harassment, a New York Police Department official told Army Times.

The police official said officers responded to a 911 call shortly after 11:00 a.m. at an apartment in the city’s Chelsea neighborhood, where they found Majors and a 30-year-old woman with injuries to her head and neck. Officers did a “preliminary investigation” and arrested the actor.

The case involved a “domestic dispute,” police said. First responders took the woman to a local hospital.

The actor’s publicist did not respond to a query from Army Times but told other news outlets, “He’s done nothing wrong. We look forward to clearing his name and clearing this up.”

But in the arrest’s wake, the Army threw the brakes on its rebranding campaign.

“The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest,” said Laura DeFrancisco, spokesperson for the Army Enterprise Marketing Office. The Chicago-based enterprise office oversees a multi-billion dollar contract with advertising conglomerate DDB to oversee and execute the service’s marketing efforts.

“While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete.” DeFrancisco added.

The Army Times provides the balance of the story here.

Category: "Teh Stoopid", Army, Army News, Crime

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Dudes jumpin’ outta planes and doin’ cool Army sh*t (including the Gama Goat, even) was just fine– why they needed a spokesactor for this…

Last edited 8 months ago by Anonymous
Anna Puma

Too much Toxic Masculinity don’t ya know?

Hack Stone

Toxic Masculinity doesn’t win battle, but Diversity Equity and Inclusion does. Be all you can be, and if you want to be a confused guy with a shaved and bright red lipstick who steals luggage from airports, you can be that, too.


You don’t say?! Air Force says diversity and “inclusive environment” its strategy to defeat Chicoms:


Love you long time– eh?


The Gamma Goat was Chance-Vought (as part of LTV). F4U Corsairs and the Gamma Goat. . . .


Sure, Bill Murray also made it look cool in Stripes, but…

AW1 Rod

“We do less before 0900 than most people don’t do all day.”

Eric (the OC Tanker(former))

Ya, they just don’t let anyone know that the day started at 0300 first formation


Hey, it takes time to screw-off so much! Fifteen minutes prior to fifteen minutes prior, and so forth.


Be all you can be. Be a civilian.

Just An Old Dog

Coffee First Sergeant?

RGR 4-78

Does he want black or Irish?


Correct me if I’m wrong, but didn’t he get booted for drugs after this commercial?

jeff LPH 3 63-66

This is a Major problem for Majors or Maj or not see any jail time

Hack Stone

It’s a Major offense.


He’s gonna receive a major award.


Perhaps he should be reported to Major Major Major Major.

Green Thumb

Major Shitbag.


“Some men are born mediocre, some men achieve mediocrity, and some men have mediocrity thrust upon them. With Major Major it had been all three.”
J Heller 

jeff LPH 3 63-66

Right now on the site, we are getting Major comments over the Major fuking up

RGR 4-78

I guess Major’s major in college was “How to keep a strong pimp hand”.


B*tch better have my money!

Last edited 8 months ago by Anonymous

Seinfeld classic, when a mannequin turned up at a store, that looked exactly like Elaine Benes.
Jump to 2:45 for the classic moment.. the Elaine mannequin posed getting spanked.


Perhaps he needed to take lessons from this fine fellow:


“FRAGILE, it must be Italian!”


Major disappointment…


Even though he was arrested for felony Domestic Violence (Strangulation) his lawyer says he is the victim here. Why wouldn’t he be the perfect person to recruit this generation? Aren’t they all victims?

I’ll just leave this here…..

Last edited 8 months ago by 5JC
Green Thumb

Toss in a few more recycles on the 11x contact.

Slick Goodlin

So….Gary Sinise wasn’t available?


He’d probably do it for free.


They could have even picked Ed Harris or even Gregory Sporleder.


Given the current DEI trend of the current administration and it’s appointed civilians over the military, I am surprised they didn’t have someone like Jamie Farr (aka Corporal Klinger from M.A.S.H.) or a recent/younger version in recruiting ads. 😜 


I’m sure Lee Majors could fill in: “The Army. We can rebuild it. We have the technology. We can make it better, stronger, faster”.


Just because you “can” be something doesn’t mean it’s a good idea.


This was a popular story- three of us were writing it up simultaneously. After much chest thumping foot stomping and breath holding ’til blue thebesig won.

Hat tip to Anon for breaking the story on yesterday’s FGS. I’ll just leave this here.

jeff LPH 3 63-66

I remember when it started out as the not ready for prime players in 1975 then changed over to snl. Enjoyed the above Navy flick. I stopped watching after the show started going down the tubes.

Bubblehead Ray

I remember watching this, when it first aired, in the TV lounge of the student barracks at FLEASWTRACENPAC in San Diego with a couple of dozen other guys. The laughter kept getting louder and louder, until the kicker “It’s not just a job, it’s $96.78 a week” which brought the house down.

I miss “funny” SNL

Green Thumb

And the Army goes rolling along….


Don’t forget the current official version that reminds everyone it was a 1920s Irving Berlin show tune.

Prior Service

My directorate just finished updating all of our powerpoint templates to the new star logo. Ain’t no turning back now!


When does Major Disappointment get promoted up to General Nuisance?