Aunt Jemima to be Rebranded
Quaker Oats stated that Aunt Jemima’s image was based on a racial stereotype. (Paul Taggart/Bloomberg via GettyImages)
Quaker Oats will change Aunt Jemima’s brand and image. These new changes should kick in this fall. The argument advanced for this change is similar to that of “Land O’Lakes. Aunt Jemima’s image is seen as racist and stereotypical. Her earlier images would definitely be seen as unflattering. Although they attempted to modernize Aunt Jemima’s image over the years, Quaker Oats will replace them. The products will remain the same.
From Fox News:
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, in a statement shared with Fox News. “As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations.”
Kroepfl added that while the parent company has tried to “update” the Aunt Jemima brand through the years to be “appropriate and respectful,” the time has come to scrap the current product in favor of a complete makeover.
“We acknowledge the brand has not progressed enough to appropriately reflect the confidence, warmth and dignity that we would like it to stand for today,” Kroepfl stressed. “We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry.”
The 130-year-old breakfast brand’s logo features a black woman named Aunt Jemima, who was once dressed as a minstrel character. The logo has evolved over time, with Quaker dropping Aunt Jemima’s kerchief in recent years, per NBC News.
Quaker Oats will be making donations in support of the black community. Fox News has more on this event here.
Category: Society
May Hack suggest that they replace her with a photo of a successful independent woman who is a pioneer in Corporate America? Of course, Hack means none other than Elaine Ricci.
Can’t do that, Hack Stone. Elaine Ricci is probably half-Sicilian, and probably descended from the Moors** that occupied Sicily until they were chased to the west end and told to stay there or be dead meat on a fork. She don’t got no “black” stuff to “protect”, unfortunately.
** Moors = Tuaregs.
Moor VWs Ex?
Ouch! Puns before dinner, no butter or jam? That’s just mean!!!
😀 😛 😆 😆 😉
I’m sorry, the card says Moops.
Uncle Ben’s rice gave in also.
Can they replace him with Uncle Ben from Spiderman?
Uncle Ben was real… I read he was a successful rice farmer in the Houston area noted for his high quality rice. He had already died when they started marketing Uncle Ben’s, I believe his family agreed to it.
Just two more African Americans out of work under the Trump Administration. This never would have happened if Joe Biden was President, he would have Corn Pop find some work for them.
If biden could remember…..I am 71years old and. Remember that beautiful, chubby, smiling face on our pancakes and syrup, even rice…I guess they just get everything the way they want it..what do they demand next, to me, it would be an honor to be seen and remembered by so many people no only in the country, but parts of the world.. God bless our country.
“The products will remain the same.”
Sez who? If Uncle Tom Quaker is willing to change the name and brand, then who sez they won’t change the products as well?
Listening to Rush talk about the real “Aunt Jemima”, Nancy Green, a former slave, who through a gift of good speaking, hard work, good cooking and good recipes, earned a good amount of money for herself. She donated a lot of that money to good causes (missionary work).
So, Uncle Tom Quaker is willing to erase the name and image of a REAL woman who, through her own hard work, rose from slavery.
“Get woke, go broke”.
Sorry, Uncle Tom Quaker, you’ll have to prove yourself starting at the bottom.
Well, if they replaced the stereotyped image with a good photo of Nancy Green, changed the brand name to Nancy Green Maple Syrup, and posted her bio on the bottle, emphasizing how successful she was through her own hard work, I’d buy it in a heartbeat.
There’s a real difference between perception and realism.
they can call it Aunt Moron and put Representative Maxine Waters picture
or Uncle Fester and put Chuck Schumer on it
or Uncle Joe and put Buuuuhnie on it.
how about Aunt Extortion with Hillary’s face?
they could go full woke and put a picture of a horse’s ass on it, call it Actual Crap and give it away.
In the end, I don’t care what they call it because I don’t buy imitation artificial syrup, but whatever keeps them from soiling themselves at night is OK with me.
Ditto. Real maple syrup is better any way you’d look at it, so they’d have to stop marketing imitation crap and sell the real product.
How about calling it “Uncle Hank?” If too much syrup is out in the bottle it capsizes.
Isn’t this like the 3rd or 4th time they have rebranded her?
Rebranded? Like when the slave masters would brand their property (slaves)? You’re racist!!! Could you provide us your address so that we can tag your home with “Corporate Product Characters Matter!”?
Hack Stone just hopes that when Quaker Oats rolls out their Instant Soylent Green next year, they put a lot of consideration into who will be on the package. The obvious choice would be Jeffrey Dahmer, but seeing all of the turmoil that “three white guys” on the box of Rice Krispies has caused, maybe it should go to a person of color.
“Hack Stone just hopes that when Quaker Oats rolls out their Instant Soylent Green next year, they put a lot of consideration into who will be IN the package.”
More accurate that way.
Dat’s a good one!
SFC D 😆 😆 😉 😀 😆
Gives a whole new meaning to the term “Bite Me!”
I hear the BLM commies are going to agitate to have the Quaker Oats character banned because he is an old fashioned looking white male depiction who might have owned slaves.
some ex-MP in England is calling out Rice Krispies and Cocoa Puffs, because of the brown monkey.
It seems that every moonbat and their retarded hound dog HAS to jump aboard the attention whore wagon these days!
Monkey? Does that Brit prick asshole know that Hoomans share 99% of our DNA with gorillas, chipmanzees and bonobos?
No? Well, he really IS an idiot, among other things. He certainly is not superior to Koko, the female gorilla that spoke sign language and had a pet cat that she called All-Ball.
To paraphrase Freud, “sometimes a monkey is just a monkey”
Um, politically incorrect Poe has always believed there were more cannibals in Africa than anywhere else.
😝😝😝
Seagull swooping in squawking “Rayciss!” in 3…2…1
So they don’t want anyone except white people to be the public face of their corporate brands. Got it. How very inclusive!
Oops! You were not supposed to notice that!
https://www.google.com/search?q=aunt+jemima+advertising+history
There are times when the portrayal of the character was problematic, and it is based on a 1870s stereotype.
I think these kinds of corporate branding decisions are hardly worth the outrage they get when they happen.
https://www.pinterest.com/aahmsnj/aunt-jemima-throughout-history/
Shaun King support you, stereotypes are bad.
I don’t think you will find someone that would argue there is nothing wrong with the original design or the design in the 50s and 60s. The question is what is it now? Is it racist now? Doesn’t really look it. Just because it had a, shall we say, less enlightened beginning (yes, a racial stereotype) doesn’t mean that it still is.
As for the outrage, I think it is (for those on the right) just a collective “good grief!” not really outrage. Companies try to shield themselves from criticism by doing this sort of thing, but it never really helps. Those that stand up for themselves (like Chick-fil-a does occasionally) generally do just fine (a dead chick-fil-A is a rare site just about everywhere I’ve seen them).
Companies are free to do what they want but they feed the Cancel Monster as a prophylaxis at their peril.
So since the 1870’s, there have been no proud, loving, joyful, happy to be the kitchen boss, loving to feed the family and friend gatherings, specialty recipe making, black women?
Hell I have relatives and neighbors who fit that very description right here in 2020. Then again I don’t live in a woke shit hole like you Lars
I’m just curious, if they’re scrapping the brand altogether, why is the “black community” (as if it’s a homogeneous block), the only one they’re consulting? Why not the community at large? What about Hispanics? Native Americans? Etc. Etc.. That alone seems racist and pandering to me…
Indians only matter when something is supposed to be an environmental issue. The thugs in Seattle set up a wall around their (not very) autonomous zone, so that means hispanics have to be ignored for the duration. Asians never matter. Middle-Easterners lost their relevance when Bush left office and Obama started droning all the “brown people,” with only a momentary reprieve over the travel ban kerfuffle.
I don’t think Aunt Juanita’s pancake mix would
sell as well although Sacajewea does have a
certain ring to it.
If an artist’s rendering of a smiling black woman or man is offensive to you, then you’re a racist.
Two kinds of syrup. One kind comes from a maple tree north of the Taxachussetts, the other from pure ground sugar cane. I’ve had way yonder more of the latter v the former. Big surprise, heh? One of my artifacts is an original (150+ years) 60 gallon cast iron “cane kettle” manufactured by the Schofield Iron Works. They melted Church Bells and such down to make 12 pounder Napoleon and cast iron Cannon during The War. The smoked meat that the Jarrel Family in Jones County Georgia had put up for the winter of 1864 was hidden underneath a pile of ground cane shucks. The damyankys hung the Black Overseer up by his thumbs and whipped him till he told them where the meat was. When they couldn’t find it by digging with a shovel, they whipped him again. Pro tip; you CAN’T dig cane grindings with a shovel, you need a pitchfork.
I say all of that to make this point. My Grandmothers best friend was an elderly black lady, whose father was born a slave and served as a Confederate Soldier. In the 1950s she dressed just as the “Aunt Jemima” pictured on the box/bag of product did, and was proud to use the product because it DID depict a working Black Woman who had made a success of her domestic culinary skills. I keep and use both the Grits and Pancake Mix around for the ease of use and the history that it preserves. I have a Lady Friend that likes the syrup and will mix that brand with the homemade cane syrup that I keep around. I will be rethinking my choices.
Is the term “Soul Food” next to go? How about the Santana Song “Black Magic Woman”?
http://www.whatwasthere.com/browse.aspx#!/ll/32.8317108154297,-83.6261520385742/id/8975/info/details/zoom/14/ Schofields Iron Works Linky
https://www.exploregeorgia.org/juliette/history-heritage/civil-war/jarrell-plantation-state-historic-site
I draw the line at “Black Betty”. Ram-a-lam.
Weren’t none of mine
What about Winona’s Big Brown Beaver?
Originally written by Leadbelly.
Brown sugar?
“Gold coast slave ship bound for cotton fields
Sold in a market down in New Orleans
Scarred old [Skydog] slaver knows he’s doing alright
Hear him whip the women just around midnight”
“Baa Baa White Sheep, Have You Any Wool?” That’s gonna sound mighty strange to a lot of folk around here. Keep it up and we’ll be growing whiteberries.
BTW FA, about two years ago I bought at a garage sale some yank transplant was having, a tool that I only recently discovered its purpose. Similar to a rock hammer, but in fact is an old hammer-like tool used for making the cut in a maple tree for the syrup to run. No, not for sale, we use it for hunting and digging rocks.
Black Dog:
https://youtu.be/6tlSx0jkuLM?t=2
Sleeping Bear Farms maple syrup and we make homemade pancake batter…
Maple Grove, VT.
They will be coming for the Vermont Maid girl next.
These fellas come a’huntin’ for her, couldn’t find her, so they robbed the bank instead. They had some “johnny cakes” they wanted to sweeten up. War is hell!
https://www.nytimes.com/1864/10/20/archives/the-war-in-vermont-st-albans-attacked-by-british-guerrillas-three.html
We sued Vermont Maid years ago for suggesting that it was Vermont made.
Lawdy! Lawdy! No more Aunt Jemima! The world is safer place now, right? No more black men with 100 plus arrests punching old white ladies in face, right? Now these BLM-ers can go back under their rocks cuz Aunt Jemima is no more!
When are they gonnna get rid of that white Quaker on
the box of oats. Guy looks like a slave owner for sure.
He’s a religious zealot.
What’s next, a demand to rename the State of Pennsylvania?
Hell. Handbasket.
I’m waiting for the ban on any song ever sung in a minstrel show, any written by a Southerner, the whole purification deal. Probably anything to do with vaudeville since some of them did blackface routines. Oh, and “White Christmas” since it is obviously racist, and did debut in a movie which had a blackface routine (“Holiday Inn”)
Right now I’m using Kodiak batter mix and jam/jelly.
Woe to any of us who might celebrate the success of an actual former slave turned entrepreneur. Gee, we wouldn’t want it to get around that some folks were so uppity that they succeeded through their own hard work.
And the fools don’t even know that many women of all backgrounds dressed that way in those days. They were called work clothes or house dresses. Often they were all they had except one Sunday dress.
Why make this so difficult? Why remove everyone we should celebrate from history?
Oh, yeah. I forgot. She stepped off the plantation and used the skills she learned as a slave to better herself and her family. Can’t have independent, successful black folks serving as role models for the youth of today. No, no, no.
“…who might celebrate the success….”
Somebody like, oh, I don’t know, among others;
Booker T. Washington
George Washington Carver
Booker T. and the MG’s.
The Platters
Roberta Flack
Gladys Knight and the Pips
Dionne Warwick
Big Maybelle
Opera singers:
Jessye Norman
Leontyne Price
Matilda Sissieretta Joyner Jones
Camilla Williams
These are only a few of many, many talented black singers (men and women) in all areas of music, including opera and jazz.
Should I go on, or did I list enough for now?
Loretta Aiken
Or one of my personal heroes, Katherine Johnson.
https://en.wikipedia.org/wiki/Katherine_Johnson
I remember seeing my white grandmother (who was a Bay Colony Washburn but still from poor Iowa farmers) dressed like that including the scarf tied in precisely that manner.
What a crock of crap this all is…
This is the right answer OWB.
This woman at age 56 found her way onto the national stage. She used her platform to make money and lend her celebrity voice in support of reducing poverty among blacks and promoting equal treatment under the law for black Americans.
She is by any measure of our society a success story. Overcoming the worst possible beginning to her life to become well paid and working until her death at age 89 because that’s what she wanted to do with her good fortune.
Instead of removing her the company should promote the reality of her existence and explain they were among the first companies to promote African Americans as people of worth and value to the larger society.
When we pander to the lowest common denominators in our society it’s not hard to understand how we end up creating a permanent under class defined by nothing more than the color of their skin by those who continue to exploit them for their votes.
The soft bigotry of low expectations.
If Lars ever had his way, the word “black” would be eliminated from the English language. Meanwhile why not rename the syrup “Uncle Lars”?
Watch the old classic movie, “Battle of Britain” and notice the name of the lucky, not so lucky dog with the old name for Blackie.
He was a Black Lab and I’m left wondering how long it will take for the pcpopo to find that horrific sin against the blm ????
OMG! Were Blackie alive today he must be immediately sent to the Lars Pol Pot School of Reeducation.
I was going to say something funny and witty, but I got nutting.
maybe this lady would be willing to allow the use of her image?
Fair Warning Folks!!!!!!!!!!
Do Not Click! Not.Enough.Eye.Bleach! Save yourselves, too late for me!!!!!!!!!!!
RGR 4-78 what a mean thing to do.
They could change the name to Katy’s Finest Faux Maple. 🙂
Almost like some weird religious thing, removing any depiction of humans as “idolotry”.
Like also destroying all statues of humans.
Weird.
Looking at you Cracker Barrel……..
What’s next, a demand for the name to be changed to “Honkey Barrel”?
Mauve barrel?…….Plaid? Transparent? No wait can’t say “trans”
The left is doing what they have been trying to do to the Natives for decades. Eliminate any reference(s) to them in popular culture. Nothing like erasing a culture to prove you’re not racist.