New Navy Slogan
The Navy Times is reporting the Navy has announced its newest recruiting slogan, “Forged by the Sea,” the result of over 18 months of research, development, and focus group testing. The new slogan will be introduced as part of a public relations campaign and aired during Saturday’s Army-Navy football game.
“For more than 200 years our Sailors have been tested and shaped by the sea,” Navy Recruiting Command leader Rear Adm. Pete Garvin said in a release. “Our new tagline perfectly captures the transformative impact the Navy and the sea has on our Sailors.”
The Navy contracted with marketing and communications agency Young & Rubicam, “to create an enduring and authentic brand identity, tagline and unified marketing strategy to inspire and motivate potential recruits to join,” according to the release. The new campaign’s commercials and other work cost about $10 million.
“FBTS” was unanimously selected by focus groups consisting of Centennials, the intended audience, but also included current enlisted and officer personnel, Navy veterans and others. This is the 10th slogan adopted by the Navy in the past 45 years, and replaced “A Global Force for Good.”
Watch for it during the second quarter of the Army-Navy game. I’ll keep my opinion to myself, but it certainly is an improvement over the last slogan.
Category: Navy
Oblig…
“It’s not Gay it you’re under way.”
“It’s Straight As Long As It’s a Shipmate,”
“It’s Only Queer By the Pier,”
“Loose Hips Float Ships,”
“86 the 69”
I was partial to “let’s play drop the soap”.
“Join the Navy and ride the WAVES!”
Having served a joint tour at Camp Smith then being next door to Pearl Harbor and around a lot of Navy on my concurrent to Hickam, I never recall seeing an enticing Wave, enlisted or officer. No BAM’s either. I guess they hid them.
The comments on this post will probably be popcorn worthy.
*if* (Jesus fat fingers)
You need a bigger phone.
“My brother Alice was in the Navy. Tripped over a mop bucket and got his head stuck in a porthole and made $125. I don’t know how much he made on the other end.” Redd Foxx
Better than An Army of One.
Not as good as Be All That You Can Be – admit it, we can all still sing the song! (Trivia: the music for Be All That You Can Be was written by Jake Holmes, who wrote the original version of Dazed and Confused.)
Throgg say “Army strong” still best slogan! Army strong like Throgg, Throgg like Army.
*scnr*
That slogan in the 4th grade to me meant “Absolutely.”
I wanted to be an AH-64 Warrant Officer (I thought people didn’t want to sign up for it and I were a chosen few of daring do)
Then the “Army Of One” Campaign and the Beret fiasco after.
So I said to the Air Force recruiter “I want to be where the slogan never changes!” and he told me I wound up in the right place. I never understood why the Marines were laughing so hard.
I wish to take a moment regarding myself and the USAF which I still love and has given me a career in civilian life I would never have if not for it. I am far from a real perspective of “Those fucking Air Force Geeks”.
I can’t stop making fun of my experiences and interactions. If you’re a PJ or Raven SF and I applaud you.
Except “Crew Chiefs”. You dipshits are “Hey, I’m Vinny from the garage. Looks like your shit is broken, bud.” Stop fucking calling me when you can’t figure it out!
^
I drank today.
“Be All that You Can Be” is still considered one of the top five best advertising slogans ever by the industry. It was genius!
I hated that Army of One slogan.
Tough to gun and run a tank/Bradley with only one person.
Forged by the SkyDick
JUST IN TIME FOR ALL YOUR LOVED ONES FOR CHRISTMAS!!!
U.S. NAVY SKY DICK CHRISTMAS ORNAMENT.
** (This is not an official Department of Defense (DoD) or Navy product. Any information, products, services or contained within this website does not constitute any type of endorsement by the DoD, or Navy No federal endorsement of sponsors intended.)
http://www.washingtonexaminer.com/navys-sky-penis-gets-its-own-christmas-ornament/article/2642188
‘The US Navy – Dicks in the Sky’ has a certain ring to it, I must admit.
OR
‘Your Navy – Death from the Sea, Death under the Sea, Death above the Sea, Death on the Sea – if it’s anywhere near any Sea, Death Death Death Death Death.
Free Amazon Cruise Missile Warhead Delivery vs. any targets worth 35 million $ or more with a current US Navy Amazon Prime Death Account.’
OR
‘The US Navy – if you have a daughter, one of our SARCs probably nailed her. On the Sea.’
😉
Just about spewed diet Mountain Dew on my Government-Issued monitor. . .
I was a partner in a small diving business in Maine back in the late ’80s. Our company slogan was “Quality Takes a Dive”. Somehow, I doubt that Young and Rubicam could have come up with anything better.
10million? Hell I would have done one for5 mil!!!! 😉
Have to agree it is better than “An Army of One” but not by much.
Does this intentionally play on the two meanings of “forge”?
Does this reflect how much hot water the Navy leadership has been in lately? On how hot the water was?
Does this reflect on the guys caught by Fat Leonard?
Can one forge metal with steam, or just cook one’s goose?
So many questions.
I always liked that warning “Loose Lips Sink Ships”.
And then, there’s the Howard Christy poster for the marketing campaign for women to join the Navy: Gee, I wish I were a man. I’s join the Navy.
Tight lips win hearts, minds and a few other parts
How long until it becomes
“Fucked By The Sea”?
Its human nature.
“Fudged while AT Sea”
That too.
“Navy, we pack more fudge before 6:00 a.m. than Hershey’s packs in a year”
“It’s not gay if you’re underway”
It’s only queer while you’re at the pier.”
TAH could have come up awesome slogans for a lot less than $10M
“It’s not Just a Job, It’s an Adventure!” was always my favorite along with “Fly Navy”.
Anything is better than “A Global Force for Good”.
Yes I’m old (but not as old as some of you dickweeds)
I’ll just leave this here…..
It’s $96.78 a week. ($387.12 a month)
That was the pay scale (or pretty darn close to it) for an E-1 effective 01 Oct 1976.
Those were the days, my friends, when the fun would never end.
When we were in Okinawa and I was an E-2, we were sitting around drinking and we did the math and realized that we were all making about $1 an hour, 24 hours a day, 7 days a week, 365 days a year so, about $25 a day, $175 a week and a little over $9,000 a yeah.
I don’t remember if that was net or gross but if that was late 1984 or early-mid 1985, it sounds about right (Net)
E-2 base pay in 1984 was $668.70 per month.
E-2 base pay in 1985 was $695.40 per month.
Do those numbers look familiar?/smile
O-1 in 1963: $222.30.
Buck Private Claw drew $134.40 per month in 1971.
What was really funny is that I would have not remembered any of the numbers but the simplification of $1 an hour. BUT I found my LES from that time a year or so ago in a folder and yep, those numbers seem to match up exactly, so yeah, 1985.
And just to show you how far they’ve come in the last 32 years:
2017 E-2 base pay is $1,793.30 per month.
Proposed 2018 E-2 base pay will be $1,830.96 per month.
And the Privates still won’t have two pennies to rub together come the end of the month.
Up 250% in 30 years. Damn!! JACKPOT.
$222 in 85 inflation adjusts to 555 in 2017.
The other 1200 represents the shortage of volunteer labor.
Yeah, in that timeframe seems to me I was making $700 or so a month but I also got jump pay on top of it.
When I went into the Seabees in 1963, I was making $23 every two weeks…whether I needed it or not.
As for the motto, I like ours…We build, We fight. The difficult we do at once, the impossible takes a little bit longer…Miracles by appointment only!
My sympathy factor for second Lieutenants went down when I found out my sister the 2nd Lt was making more take home pay a pay day than I had 7 years earlier made in a month.
cut that in half or better for 1959!
“Fly Navy”
Yeah and then there’s the unofficial variant, “Fly Navy, Navy Divers Need the Work!”
I saw that bumper sticker a lot at NDSTC. 🙂
A Navy of one!
“You made them fat, we’ll make them Navy fat”
My favorite came from a SNL skit. “It’s not just a job. It’s $97.10 a month.”
Look up.
😉
Rum, sodomy and the lash
ADJECTIVE.
copied fraudulently; fake:
First thing that came up from the search.
One thing I know for sure, the Board at Young and Rubicam are sitting around lunch, laughing till milk comes out their noses.
Young and Rubicam’s parent company is WPP which is run by short-statured CEO Sir Martin Sorrell. In the advertising business, Sorrell is sometimes referred to as “The Poison Dwarf.”
Yeah, the pentagon weenies should just have service wide contests for this crap. The couldn’t do any worse.
Probably close to the same methodology that gave us the wildly popular and wonderfully utilitarian “blueberry” uniform…now heading to a landfill, Goodwill or DRMO near you…”Navy, if we can’t fuck up yet another new uniform rollout, no one can!”
What about the Naval Reserve?
Simpsons did it!
I knew you folks would rise, err, stoop to the occasion. Be disappointed otherwise.
*grin*
Join the Navy, see the Marine Corps!
Corpsman up!
“Give a Fast Ship; because we’re goin’ no where.”
“me”
Yep “give me a fast ship, because I expect to ram a slow merchantman”
Forged by the Frank Visconi
You win
Being Army, I had to put Google to use:
“You Are Tomorrow; You Are The Navy”
-Recruiting Slogan (1988-1990)
“Let the Journey Begin”
-Recruiting Slogan (1996-2000)
“Any time, any where, always ready, always there.”
Official Navy Submarine motto
Some that never seemed to make the cut:
“Fifty shades of gray”
“Because joining the Army is just stupid”
“Ships have AC and Wi-Fi, foxholes don’t”
“Seas the opportunity”
“Like jail, but at least you get paid”
“We wear white after Labor Day”
“Easiest Boot Camp, so why not”
“Water you waiting for”
Don’t Give Up the Ship; Sell it.
18 fucking months and $10 million dollars to get a marketing slogan. Good fucking grief.
This could have been done in a weekend for free and I suspect with far better results.
Well, maybe a hundred bucks for beer and pizza, just to get the creative juices flowing.
I suggest “Bend over and feel the Force”
A winner!!!!
I’M WIDE OPEN to that!
Join the Navy, and see the world through a porthole.
Only slogan this week is – Beat Army.
I am sticking to the old motto:
Non Sibi Sed Patriae
(inscribed over the chapel doors of the Naval
Academy)
and I am also sticking with
“The Few, The Proud, The Marines,”
even though the Marine Corps has apparently decided to set it aside
As a Navy brat and a former Navy line officer both work well for me.
BTW ‘semper fortis’ works for me too
BOCOD: It’s Just Around The Corner! I Hope The Wife Made Jody Wear Protection!”
Jorge (CTIC(SG) (Ret))
So sad I still know what BOCOD means.
Steel boats, iron men!
Maybe my age, but the guy ‘behind’ all this = ‘Fred Garvin’ (pls see Dan Aykroyd & SNL)
All kidding aside, 18 months for that and at what cost?
BOHICA!
Again? I thought it never stopped.
Just remember kids, the shaft remains aft!
I like it. Don’t think much of putting out 10 million to come up with it though.
I could have given them one we used 30 years ago for free:
NAVY–It’s not just a job, it’s an indenture!
“Go Navy–We draw dicks in the sky!”
Again? I thought it never stopped.
Just remember kids, the shaft remains aft!
Fucking repeats.
This makes me think they should have Jason Momoa as Aquaman rising up from the sea somewhere on that logo, carrying a trident.
Yes, there have been worse. Worth $10 mil? Not so much.
Wasn’t Puff the Magic Dragon living by the sea?
Join the Navy, We’ve got Woodland Digi-Camo now too!
Call the Village People, they already have a recruiting video