Harley Davidson Goes Woke
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Harley-Davidson sparks boycott call for going ‘totally woke’ with DEI policies
Story by Ariel Zilbe
Harley-Davidson became the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives — with a conservative online influencer calling for a boycott of the iconic motorcycle maker.
Robby Starbuck, who has more than half a million followers on X, accused the Wisconsin-based company of having “gone totally woke” by hosting an LGBTQ+ boot camp at its offices, sponsoring Pride events and subjecting white employees to DEI indoctrination.
Last week, Starbuck, a former GOP candidate for a congressional seat in Tennessee, organized an online campaign that forced John Deere and Tractor Supply to walk back its DEI initiatives, including eliminating Pride parades and festivals.
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In a 10-minute video that was posted to X, Starbuck noted that Harley-Davidson is a “platinum founding member of the LGBT Chamber of Commerce in Wisconsin,” which opposed banning transgender sex changes for children.Starbuck posted an advertisement in which the company touted the fact that it was “all in on diversity and inclusion.”
The Post has sought comment from Harley-Davidson.
He also noted that Harley-Davidson’s CEO, German-born businessman Jochen Zeitz, “uses his millions to change opinions on climate change.”
Zeitz has set a goal to make all Harley-Davidson vehicles run on electricity by 2030.
Harley’s woke policies have manifested themselves by:
• Openly supports “the equality act” which would allow men into girl’s bathrooms, sports and locker-rooms.
• HD funded an all ages pride event that featured a “rage room” next to drag queen story time.
• 1,800 employees had to do virtual training on how to become LGBTQ+ allies.
• Founding Member of Wisconsin’s LGBTQ+ Chamber of Commerce — This chamber opposed a law that would’ve banned sex changes for kids in Wisconsin on behalf of the businesses they represent, including HD.
• Sponsored LGBTQ+ Entrepreneur Bootcamp.
• The woke CEO Jochen Zeitz signed the CEO Action for Diversity & Inclusion Pledge.
• Made February and March “Months of Inclusion” because apparently Pride Month isn’t enough.
• Sent some White Male employees to a White Male ONLY woke diversity training program.
• HD is openly working to have less White suppliers, dealers and employees.
• Hosted LGBTQ+ events at the corporate office.
The list goes on but one gets the point- HD is deeply broken. I was never a Harley fanboi preferring more performance- oriented riding, but joshing with HD riders was all in good fun so this is really very sad. Hope it’s not too late for the marquee to recover.
Category: Diversity, Get woke, The Stupid is Strong
