Army News
Army returning to “Be All You Can Be”
The Army was the only military branch that fell short of its 2022 recruiting goal. One of the things that the Army is doing, in an effort to appeal to Generation Z, is revisiting “Be All You Can Be”. The “What’s Your Warrior” campaign apparently did not meet expectations. From Fox News: The Army is […]
Army Fitness Test may see more changes
One option that the Army is considering is a gender-neutral standard that is higher for combat arms than for the rest of the Army. Another option that they are playing around with is repurposing the physical tests conducted for expert badges. The Army is also moving forward with providing height and weight waivers for those […]
Army Officer accused of spying on girls
Lieutenant Colonel Jacob Sweatland, who is an Army officer related to ROTC, California Polytechnic State University, called a store and asked if they found his “key fob.” They told him that they found it and that he could come in to get it. However, when he arrived, he saw law enforcement and attempted to get […]
Death, PTSD, and family separation, vice ‘wokeness,’ working against recruiting
The results of a survey showed that young individuals in the target recruiting age have different concerns than what had been posited. Instead of issues related to ‘wokeness’ in the military, respondents pointed to the fear of death, the fear of getting PTSD, and the fear of being away from family and friends as reasons […]
New infantry toys 2023
Next years sees the close-combat folks get something a little harder hitting than the traditional 5.56mm. We’ve basically seen incremental changes in the little poodle-popper, the bullet weighing a bit more (from 55 grains to 62 grains) and making it ‘green’ so while we are killing folks we aren’t polluting as much. Repeat after […]
Army recruiting campaign included plan to leverage Call of Duty streamers
The US Army had a recruiting strategy to leverage the video game world to reach Generation Z prospects. Included in the plan was the sponsorship of esports tournaments, Call of Duty streamers, and Twitch events. They wanted to grow their audience among Generation Z, mainly among women, Black, and Hispanic individuals. Unfortunately, a wave of […]
Testing Drone ability to deliver blood to the battlefield
The U.S. Army is testing drones that could deliver blood in the battlefield. Packages with simulated blood are loaded onto Army drones. The drones fly to a test area simulating the location where the blood is needed. This exercise is a part of the Army’s continued push to find better ways to efficiently deliver medical […]
Quick takes: Kim threats, VA screening, Uniform kerfluffle
Well, Fatty da Kim is once again threatening to nuke joint South Korean – US exercises. Must be November. North Korea issued a veiled threat Tuesday to use nuclear weapons to get the U.S. and South Korea to “pay the most horrible price in history,” an escalation of its fiery rhetoric targeting the ongoing large-scale […]
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